In recent years, K-Pop has become a major trend in China, but looking at K-pop’s position in the large Chinese entertainment industry, K-pop still has a lot of potential to develop. And having Chinese artist [or singer] debuts in Korea helps a lot in enlarging K-pop in Chinese entertainment industry is a set-piece that every K-pop companies has already acknowledged.
LuHan, Chinese member of SM’s South Korean-Chinese boy group, is extremely popular in China. It’s not hard to find out by looking at Chinese well-known social websites [weibo], or his rankings or different major search engines. In China,he also has a large number of fans .And he is also known by a lot of Chinese who don't pay attention to K-pop:
1.During the consignment-purchase of EXO’s second Mini Album Overdose, Luhan’s fans purchased over 15,000 albums in total, exceeding others’ fans consignment-purchase amount.
2.One of Luhan’s weibos has over 10 million comments. This new record became a miracle in Weibo’s history. Moreover, it leads to the update of Weibo’s next version since its last version could not correctly show comment amount that gone over 10 million.
3. More than 200 million clicks has made to Luhan’s entry in Baidu Encyclopedia [a.k.a. Chinese version of Wikipedia], which means over 200 million people have searched about Luhan, wanting to know who he is.
4. Luhan’s topic on Weibo #鹿晗# has been read for 8.63 billion times, and also discussion around topic #鹿晗# gets to almost 40 million times, which indicate the attentions paid to Luhan on Chinese Social Websites are incredibly high.
Luhan is 25 now. Hope SM Entertainment could value his ability and give him more opportunities (to perform). He still has a lot of potential and also there have been successful examples that a member pushed his/her group to a higher level in China. If more people know about Luhan, we believe this rising attention on Luhan could greatly help EXO’s development in China. Luhan has the ability to open the Chinese market for SM Entertainment on a larger scale. Luhan’s fans in China would always support what he brings to your company.
We hope SMTOWN could review our suggestions. We all wish Luhan and SM Entertainment could have a better future. Thank you.